Privacy policy

Last Updated: June 2026

At ATÈLIA, we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, browse our collections, contact us, subscribe to updates, or place an order through our WhatsApp-led ordering process.

Information We Collect

When you interact with ATÈLIA, we may collect the following information:

Full name
Phone number / WhatsApp number
Email address
Shipping address
Order details
Size and length preferences
Payment confirmation details
Messages, enquiries, and communication shared with us
Website usage information, including browser type, device information, and basic analytics data

How We Use Your Information

We use your information to:

Confirm orders and enquiries
Process payments and order details
Prepare Made-to-Order and Custom-Made garments
Coordinate shipping and delivery
Share dispatch and tracking updates
Provide customer support and order assistance
Send launch announcements, collection previews, and brand updates where you have subscribed or expressed interest
Improve our website, services, and customer experience

WhatsApp-Led Order Process

ATÈLIA currently operates through a WhatsApp-led order process.

This means that order confirmations, size and length discussions, payment information, dispatch updates, and customer support may be conducted through WhatsApp.

By contacting ATÈLIA through WhatsApp or placing an order with us, you consent to sharing the information required to process and fulfil your order.

Information Sharing

ATÈLIA does not sell, rent, trade, or distribute customer information to third parties for marketing purposes.

We may share limited information only when necessary to complete your order or operate our business, including with:

Courier and shipping partners
Payment service providers
Website hosting and technical support providers
Customer support or order management tools, where applicable

Information is shared only to the extent necessary for order processing, payment handling, delivery, and operational purposes.

Payment Information

ATÈLIA does not store sensitive payment information, including:

Card numbers
UPI PINs
Bank passwords
One-Time Passwords (OTPs)

Customers are advised never to share OTPs, passwords, or confidential banking information with anyone.

Payment instructions will be provided only through ATÈLIA's official communication channels.

Marketing & Brand Communication

If you subscribe to updates, join our community, become an ATÈLIA Muse, or voluntarily share your contact information, we may send:

Collection launch announcements
Private previews
Product updates
Exclusive offers
Brand and community communications

You may opt out of marketing communications at any time by contacting us.

Cookies & Analytics

Our website may use cookies and basic analytics tools to understand visitor behaviour, website performance, and customer preferences.

These tools help us improve the shopping experience and website functionality.

You may choose to disable cookies through your browser settings, although some features of the website may not function properly as a result.

Data Security

We take reasonable administrative, technical, and organisational measures to protect your information from unauthorised access, misuse, loss, or disclosure.

However, no online platform, website, or communication method can guarantee absolute security. Customers are encouraged to share information responsibly and only through ATÈLIA's official channels.

Your Rights

You may contact us to:

Request access to your personal information
Correct inaccurate or incomplete information
Request deletion of your personal information where applicable
Opt out of marketing communications

Please note that certain records may be retained where required for legal, accounting, operational, or business purposes.

Policy Updates

ATÈLIA may update this Privacy Policy from time to time.

Any changes will be posted on this page. Continued use of our website, services, or communication channels after updates are published constitutes acceptance of the revised policy.